A Bit About Me
I’m a strategic service designer with 4+ years of experience in strategic, research, and service design, specialising in driving digital transformation across complex systems.
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I thrive in ambiguity, using design thinking to simplify complexity and uncover actionable opportunities. My work spans e-commerce, healthcare, and the oil & gas sectors, where I’ve helped shape enterprise solutions that align user needs with business goals.
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If you’re looking for a designer who can connect the dots between strategy, systems, and service delivery, I am ready to contribute.
Work Experience
November 2024 - May 2025
November 2021 - June 2023
August 2019 - August 2021
September 2018 - May 2019
Research Project Sodexo ( Royal College of Art )
Eats & Algorithms: Digitising Food Consumer Experience for a Sustainable Future : One of the few candidates selected by Sodexo for helping them drive the transformation of consumer behaviour and being the advisor that empowers individuals to embrace healthier eating and sustainable living practices.
Senior Service Designer ( Wipro Limited )
Led user research, journey mapping and usability testing for Shell’s subsurface data product, improving how geoscientists manage complex datasets.
Collaborated with product owners, engineers, and business leads to visualise outcomes, define service touchpoints and improve user flows.
Designed ecosystem maps and service blueprints for Shell’s Acquisition & Divestment business, enabling better alignment across product, legal and commercial teams.
Participated in workshops and discussions with stakeholders to bring user perspectives into decisions, while promoting service design across business units to improve processes and ensure a focus on customer needs
UX Research / Design ( Tata Consultancy Services )
Led UX research and redesigned the analytics dashboard for GE’s cloud-based radiation dose monitoring portal, improving data visibility for clinicians & reduced report generation time by 30 %.
International Medical Corps : Conducted stakeholder research and mapped service journeys to streamline a vendor management system used by supplier and provider.
Mancini’s Sleepworld : Redesigned e-commerce platform through user research and SEO optimisation, significantly reducing bounce rate and improving conversions.
Service Designer ( IFB Industries Limited )
Designed the after-sales service experience by conducting ethnographic research and mapping pain points across customer and technician journeys.
Developed IFB’s first service blueprint, enabling cross-departmental clarity and standardisation of customer support and field operations